Our story

Our Philosophy

At Wood & Wills, we believe that beauty is not just about aesthetics; it's about understanding and embracing the unique qualities that make each individual shine. Our incorporation of color analysis into our salon services stems from a deep commitment to enhancing our clients' natural beauty through a personalized approach.

Color analysis allows us to identify the shades and tones that harmonize with your skin, eyes, and hair, creating a cohesive look that radiates confidence. We recognize that the right colors can transform not just your appearance but also your self-perception. By offering this service, we empower our clients to make informed choices about their hair color, makeup, and wardrobe, fostering a sense of authenticity and self-expression.

 

How we do this 

At Wood & Wills, our journey toward incorporating color analysis began with a shared vision among our team to elevate the client experience and offer more personalized services. We recognized that beauty is not one-size-fits-all; it's about understanding the individual nuances that make each client unique.

  • Identifying Client Needs:

We gathered feedback from our clients to better understand their desires and challenges regarding hair. Many expressed a need for guidance in choosing colors that complemented their natural features, which sparked our interest in color analysis.

  • Research and Exploration:

The owner of the salon Crystal devoted time to researching various color analysis techniques and methodologies.

She learned about the science of color theory, the psychology of colors, and how different shades can enhance or detract from one's natural beauty. This exploration included attending workshops, reading literature, and consulting with industry experts followed by creating her own curriculum to teach the team of Wood & Wills. 


  • Aligning with Our Values:

As a salon that prioritizes authenticity and empowerment, we realized that color analysis aligned perfectly with our core values. Offering this service would allow us to help clients make informed choices, fostering confidence and self-expression. It became clear that this was not just a service; it was a philosophy that resonated deeply with our mission.

 

  • Training and Development:  
With a clear vision in mind, we sought out professional training for our stylists in color analysis techniques. This investment in education ensured that our team could provide expert guidance and personalized

consultations, enhancing the overall quality of our services.

  • Creating a Unique Offering:

We envisioned color analysis as a signature service that would set us apart from other salons. We developed a structured process for consultations, including a detailed analysis of skin tones, hair color, and personal preferences.

This comprehensive approach would allow clients to understand their unique color palette, making it easier for them to choose hair colours, and feel in control.